How many times have we all visited the store and bought a celebrity endorsed product without checking the ingredients label?

Surely good ol’ Jamie Oliver would not whack his honesty smile and endorsement signature on a dodgy product, right?

We’re constantly bombarded with brightly-colored packages promising “healthy” or “99% fat free” that it’s easy to get sucked into the hype.

The unfortunate truth is most companies out don’t really care about what artificial nonsense they are injecting into your food, just as long as their product has an abnormally long shelf life to bump up their profit margins.

I can’t stress enough how crucial it is to look past the pretentious promises and thoroughly check out the nutrition and ingredient pane on the back. It takes five seconds but might just save you from ingesting a hearty dose of preservatives, all the colors of the rainbow…